My Marketing Services  

Before We Go To Market ...

Market Survey I preview the competing listings to see how your home compares. I may call the agents of the sold listings I am using as comparables to see if there were any special circumstances surrounding their sale that I should know about, such as a divorce situation, structural problems, etc.

Professional, Comprehensive Market Analysis  My market analysis is, in a word, thorough. I will show you the Current Competition and the Recent Sales and calculate the estimated proceeds you should receive at closing. I base my pricing recommendations both on closed sales and the current competition.

Pre-Marketing Improvements Suggestions & Assistance  I will go through your home with you to identify items that should be repaired or improved prior to market. I am a real expert in this area ~ I know what the market considers important (and what really doesn't matter) and I can help you get the repairs done quite reasonably and painlessly. When you hire me to sell your home, you will have access to my preferred home improvement contractors.

“What to Expect” Seller Booklet I have created a helpful booklet describing the process of marketing your home with information such as ... how to prepare for showings, what to expect when buyers look at your home, how to respond to offers, and much more.


On The Market ...

Your Home Entered on the Denver Metrolist (MLS)  Your home will be listed on the Denver Metrolist System (MLS) with appealing and accurate descriptions, interior pictures and a virtual tour.

RE/MAX For Sale Sign 

Feedback Reports

Lock Box

7 Day/Week Showing Service 

Open House

Continuing Market Survey & Market Updates  I stay on top of the market for you. I monitor the homes that have sold, and those that haven't to ensure that we are still priced appropriately. I will provide updates to you periodically on the current market activity.

Feedback Reports   I follow up with every buyer agent who shows your home. I will provide their feedback to you as soon as it comes in.

Extensive Internet Exposure  I have invested heavily in the Internet to market my listings. This marketing generates substantial traffic and e-mail inquiries, and is my third largest source of sales. All listings have a virtual tour, interior pictures and descriptive captions.

Virtual Tours  All of my listings have virtual tours that are posted to Yahoo, REColorado, Craigslist, the Denver MLS and my own web site. Your virtual tour will include pictures of every photogenic room in your home, the exterior, any view, the street scene, and the neighborhood attractions (parks, restaurants, shopping).

Creative Solutions/Objective Opinions  As I get to know your home better, and the feedback starts coming in, I may find that the market is objecting to something that neither of us thought of. Or, I may discover special features in your home that should be showcased differently. Either way, I take great pride in my creative solutions - this is, making adjustments as we go along in response to market feedback and conditions.

If I see something that needs to be changed, I will tell you - whether or not I think it's something that you want to hear.  Many agents seem to assume that their clients are not open to suggestions, and I work on the assumption that that's part of what you're paying me for!!

My Personal Professionalism 
I am a full time real estate agent. Representing my clients is my top priority. I am responsive to inquiries by both buyers and other agents, and will do my best to show my own buyer clients my listings first. I am respected in the real estate community as a "quality agent" which means that other agents will be happy to show my listings to their buyers. They know that I am professional, fair and creative which makes their job just a little easier.


Contract-to-Closing Services
Sometimes the real work begins after we're "Under Contract". There are inspections to negotiate, lenders to keep an eye on, appraisers to be prepared for. Stringent monitoring of dates and deadlines is important, as is a careful review of title work. I have a computerized system with 32 follow-up items for every pending sale.

I order the title commitment and ensure that it is distributed to all parties. If there are any problems found in the commitment, I will work with you and the buyer's agent to resolve them. I ensure that all disclosures are made properly, in a timely manner, and that all documents have signatures. I review the closing figures carefully so that you get every penny that's coming to you.

I call the buyer's lender and the buyer's agent every week to ensure that the loan is progressing smoothly, and will notify you immediately if it appears the contract is in danger. In this case, I will aggressively renew full marketing.

Sometimes the most painful part of selling (and buying) a home is the inspection. If issues arise in the inspection that need attention, I will help negotiate the best settlement for you, and assist you in making the repairs that you agree to.

In our fluctuating market, appraisals can be problematic. It is not unusual to see a wide range of comparable sales for apparently similar homes, and an unprepared agent can cost her client money if she can't justify the sales price of her listing. I am fully prepared for every appraisal, and may have already previewed any comparable sales the appraiser might use.

Selling your home will have its frustrating moments. How frustrating it is depends a lot on your real estate agent. I promise to do my best to reduce stress before, during and after the sale.


Jennifer Allan         

 Jennifer Allan, GRI 303-947-1335