Jennifer Allan, Author of Sell with Soul

I am a published author and a real estate trainer. I have written several books, all about the art of selling real estate. I urge those in our industry to play by the Golden Rule, to treat our clients and prospects respectfully and most importantly, to strive to be exceptional real estate agents who know our markets, our systems and our contracts. My books include:


  • Sell with Soul: Creating an Extraordinary Career in Real Estate without Losing Your Friends, Your Principles or Your Self-Respect (read reviews here!)
  • Getting Started & Staying on Track: The Companion Guide to Sell with Soul
  • The Seduction of Your SOI: Generating Business & Referrals from the Very Important People Who Know You
  • The Art of Pricing
  • The Outrageously Effective Listing Agent: 74 Ways to Sell Your Listings in Today's Market
  • Dorky Announcement Letters - DEDorked!



You can read more about my Sell with Soul philosophy at